team
SnL began in 1988 to bring some "focus, attention and respect" to the west coast fashion industry. Since its inception, SnL has grown into a full-service marketing, public relations, advertising and promotions agency offering cutting-edge, brand-building solutions for its now, highly recognized fashion and lifestyle clients.
Partners
Karen Schneider
- kschneider@snlc.netA native Angeleno and graduate of UCLA, Karen Schneider first entered the public relations arena as an assistant in the corporate division at Rogers & Cowan. After working on the GUESS? Jeans account, Karen moved in-house and became the company's PR director for almost three years. Following GUESS?, Karen became west coast PR manager for Reebok where she was responsible for securing media placement for such programs as the launch of Reebok Apparel and the Step Reebok sports program. While at Reebok, Karen met founding SnL partner Lori Newman and together they conceived the idea to open their own west coast PR fashion agency. Karen continues to pursue her philanthropic interests as a volunteer for LOVE ON 4 PAWS where she does bedside visits with sick kids and her dog "Bruin" at Childrens Hospital Los Angeles.
Staci Levine
- slevine@snlc.netGrowing up in the fashion industry, Staci worked in various showrooms at the California Mart and landed a position with The Cherokee Apparel Group in 1985. There she worked in various positions including merchandising, design, marketing and advertising and left the company in her final position as marketing director for the footwear division. After eight years with Cherokee, Staci moved to Chinese Laundry Footwear as marketing director. Pursuing her passion for surfing, skateboarding and snowboarding, Staci joined SnL Communications in 1996 with the goal of creating an action sports division within the company. With the success of this new division, she became partner in January 2000 and created a team of SnL action sport specialists to service the needs of this growing industry.
Team
Emily Scheinbaum
- escheinbaum@snlc.netEmily grew up in Northern Michigan until she graduated from Michigan State University where she received a B.A. in Supply Chain Management. After working at Intel for a several years, Emily moved to L.A to attend the Fashion Institute of Design & Merchandising to pursue a career in the fashion industry. While attending FIDM, she worked as an intern for WWD and a fashion consulting firm. Emily joined SnL's fashion division in 2004.
Catherine Donovan
- cdonovan@snlc.netBorn and raised in California, Catherine is a triathlete and student of yoga. A graduate of U.C. Davis, Catherine had her first taste of the PR industry as a lobbyist in Sacramento before launching her own southern California-inspired handbag design company in San Diego. Intrigued by the apparel industry, she went on to work in merchandising for Juicy Couture and most recently as marketing director for the outdoor and lifestyle apparel brand Gramicci. In 2007, Catherine joined SnL as a senior account executive.
Lindsay Robinson
- lrobinson@snlc.netBorn and raised in Michigan, Lindsay graduated from Michigan State University with dual bachelor degrees in Advertising and Spanish. She gained marketing experience at an internship with Elipse Iniciativas in Madrid, Spain. After a successful marketing and P.R. internship with Gravis Footwear in Burlington, Vermont, her passion for snowboarding and interest in P.R. drove her to pursue a career in action sports. Lindsay joined the action sports team at SnL in 2006.
Stephanie Weber
- sweber@snlc.netStephanie was born and raised in Portland, Oregon and graduated from the University of Oregon School of Journalism with a degree in Public Relations. She gained PR experience and knowledge of sport culture while she worked as an intern in the public relations department at Nike, Inc. She moved to Southern California because of her love for surfing and her decision to pursue a career in the action sports industry. After working as an account executive at a public and investor relations firm in San Diego, Stephanie joins the action sports division at SnL Communications.
Laura Doherty
- ldoherty@snlc.netBorn in California, Laura was raised in Los Angeles and later in Orange County. She recently graduated from Cal State University of Fullerton with a Bachelor degree in Communications with a public relations emphasis. After several internships including a stop at Vans, Laura learned that her passion lied in public relations, specifically in the worlds of fashion and action sports. Laura joined the SnL team in 2008 as a junior account executive.
Allison Trapani
- atrapani@snlc.netAllie was born and raised in New Jersey and graduated from St. Joseph's University in Philadelphia with a bachelor's degree in marketing. After several marketing/PR internships in sports and fashion on the east coast, Allie moved to California to pursue her career while enjoying a warmer climate and plenty of sun. She landed a job at Dualstar Entertainment Group as a publicity assistant working on the Mary Kate and Ashley brands. In the spring of 2009, Allie joined the SnL team supporting all areas of business.