team

SnL began in 1988 to bring some "focus, attention and respect" to the west coast fashion industry. Since its inception, SnL has grown into a full-service marketing, public relations, advertising and promotions agency offering cutting-edge, brand-building solutions for its now, highly recognized fashion and lifestyle clients.

Partners

Karen Schneider
Karen Schneider
- kschneider@snlc.net
A native Angeleno and graduate of UCLA, Karen Schneider first entered the public relations arena as an assistant in the corporate division at Rogers & Cowan. After working on the GUESS? Jeans account, Karen moved in-house and became the company's PR director for almost three years. Following GUESS?, Karen became west coast PR manager for Reebok where she was responsible for securing media placement for such programs as the launch of Reebok Apparel and the Step Reebok sports program. While at Reebok, Karen met founding SnL partner Lori Newman and together they conceived the idea to open their own west coast PR fashion agency. Karen continues to pursue her philanthropic interests as a volunteer for LOVE ON 4 PAWS where she does animal assisted therapy with her dog BRUIN at various hospitals throughout Los Angeles.
Staci Levine
Staci Levine
- slevine@snlc.net
Growing up in the fashion industry, Staci worked in various showrooms at the California Mart and landed a position with The Cherokee Apparel Group in 1985. There she worked in various positions including merchandising, design, marketing and advertising and left the company in her final position as marketing director for the footwear division. After eight years with Cherokee, Staci moved to Chinese Laundry Footwear as marketing director. Pursuing her passion for surfing, skateboarding and snowboarding, Staci joined SnL Communications in 1996 with the goal of creating an action sports division within the company. With the success of this new division, she became partner in January 2000 and created a team of SnL action sport specialists to service the needs of this growing industry.

Team

Marla White
Marla White
- mwhite@snlc.net
Marla White, a native Southern Californian who attended CSU Long Beach yet covets life in NY, started her career at Grey Advertising and has launched national brands and brand campaigns utilizing PR, traditional and social media marketing tactics across retail, entertainment, CPG and fashion. Her free time is spent with her daughters, husband, her three furry babies, writing for her blog; White Handed, and loving every minute being a GLAMA (grandma) to her granddaughter Avery Jay. Marla joined SnL Communications in 2010 as vice president heading up all divisions for the agency.
Allison Trapani
Allison Trapani
- atrapani@snlc.net
Allie was born and raised in New Jersey and graduated from St. Joseph's University in Philadelphia with a bachelor's degree in marketing. After several marketing/PR internships in sports and fashion on the east coast, Allie moved to California to pursue her career while enjoying a warmer climate and plenty of sun. She landed a job at Dualstar Entertainment Group as a publicity assistant working on the Mary Kate and Ashley brands. In the spring of 2009, Allie joined the SnL team supporting all areas of business.
Ramsay Horn
Ramsay Horn
- rhorn@snlc.net
All the way from North Carolina, Ramsay joins the SnL team as a junior account executive to support all areas of business. After graduating from Elon University with a degree in Communications/Cinema she first got a taste of the fashion industry as a marketing assistant at MEK Denim. There she was able to support marketing as well as nurture her passion for social media and graphic design. In her free time, Ramsay enjoys yoga, hiking and her cute little apartment in Venice Beach.
Julianna Barker
Julianna Barker
- jbarker@snlc.net
Julianna Barker was born and raised in Southern California and graduated from Cal Poly, San Luis Obispo with a degree in journalism and concentration in public relations. While living on the Central Coast, she interned at various companies gaining much needed hands on PR experience. While studying abroad in Barcelona she discovered her passion for travel and spent another month backpacking through France, Italy, Germany, Switzerland, Belgium and the Netherlands. The warm weather brought her to LA where she joined the SnL team as junior account executive and is pursuing her love of fashion, PR, and branding.