editorial placement
SnL secures editorial placement for its clients in trade and consumer media. SnL creates customized PR plans for each client, identifies key media and builds brands through focused press outreach.

SnL utilizes specialized tools to secure editorial placement. SnL creates these tools or works in conjunction with an in-house design team to produce all necessary materials. Items may include press releases, press kits, product look books, collateral and promotional pieces.

special events / parties / fashion shows
SnL conceptualizes and coordinates special events such as fashion shows, launch parties and New York press events to help further its clients' brand awareness. SnL manages all aspects of these events including researching locations, hiring caterers and models and securing entertainment. In addition, SnL invites key media and industry influencers for attendance and press coverage.

event publicity programs
SnL designs and implements promotional campaigns that generate additional exposure for special events. SnL's services range from extensive programs to finely customized packages including wire services, video news releases and Internet publicity. The program also includes pre-event planning, on-site support and post-event follow-up.

advertising
With years of experience and knowledge in media buying, SnL researches and recommends strategic advertising plans. Once approved, SnL negotiates rates, places media and coordinates merchandising programs for the client. SnL works in conjunction with client's creative agencies in the development of ads or hires and oversees the production of creative.

cause-related marketing
SnL and its consultants work to define a philanthropic program that promotes the client's image to a well-defined demographic group and its community. Extensive research is conducted in order to create a plan that aligns with a clients' mission and image.

SnL assists in developing grant guidelines that reflect the philanthropic goals of the company. In addition, SnL reviews grant requests and evaluates non-profit organizations for funding consideration.  SnL also researches, recommends and implements various fundraising programs to compliment corporate philanthropic goals.