SnL is a full-service marketing agency offering comprehensive programs including editorial placement, advertising, promotions, cause-related, online, and entertainment marketing.
We secure editorial placement for our clients in trade and consumer media. As an agency, we create customized PR plans for each client, identify key media and build brands through focused press outreach.
We utilize specialized tools to secure editorial placement and create these tools or work in conjunction with a client's in-house design team to produce all necessary materials. Items may include press releases, press kits, product look books, collateral and promotional pieces.
From conceptualization to coordinating, we make events special, whether its product launch parties and New York press events or large-scale international action sports events. We manage all aspects of these events including researching locations, hiring caterers, invitations and securing entertainment. In addition, we invite key media and industry influencers for attendance and press coverage.
We are well-versed in researching, recommending and implementing various promotional programs that can help to further brand our clients. Such programs may include event sponsorship opportunities, film festivals, retailer programs, product placement and co-branding with like-minded companies.
With years of experience and knowledge in media buying, we research and recommend strategic advertising plans. Once approved, we negotiate rates, places media and coordinate merchandising programs for our client. We work in conjunction with agencies in the development of ads or outsource and oversee the production of creative.
Something we are adamant about is working to define a philanthropic program that promotes the client's image to a well-defined demographic group and its community. Extensive research is conducted in order to create a plan that aligns with a client's mission and image.
During this process, we assist in developing grant guidelines that reflect the philanthropic goals of the company. In addition, we review grant requests and evaluate non-profit organizations for funding consideration. We also research, recommend and implement various fundraising programs to compliment corporate philanthropic goals.
In addition to traditional PR campaigns, we evaluate our client's online presence and develop programs that effectively spread the message throughout the web. To do this, we utilize the latest social networking tools like Facebook, Twitter, MySpace, YouTube, Vimeo and Flickr, which encourages interaction between users and brand.